Authenticity In Partner Marketing with Gregg Linde Artwork

Channel Smart | Ecosystem Acceleration

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Channel Smart | Ecosystem Acceleration

Authenticity In Partner Marketing with Gregg Linde

January 23, 2024 • JS Group • Season 4 • Episode 2

In the latest episode of Channel Smart, we welcome JSG's President, Meredith Caram, who sits down for an insightful discussion with Gregg Linde, Head of America's Field Marketing at Check Point Software Technologies Ltd,

Partner Marketing refers to strategies and practices focused on collaborating with business partners to enhance mutual growth and success. It's about creating and nurturing a symbiotic relationship where the company and its partners collaborate closely to achieve shared marketing and sales objectives, leading to growth and success for both parties. Gregg draws on his own experience in different roles to discuss how to be authentic in partner marketing.

Meredith and Gregg explore:

Knowing All Sides: Gregg discusses the significance of understanding different perspectives in the channel ecosystem, providing invaluable advice for those looking to deepen their partner relationships.
Aligning Partner: Gregg and Meredith share how to align channel partners' marketing strategy to overall business goals and objectives and what tools they can use.
Solution Marketing v.s. Product Marketing: Gregg highlights a significant shift in customer behavior and shares how partners can solve customer business problems, not just provide a product.

We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website.

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at info@jsgnow.com. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.