Journey into Channel: An MSP Perspective Artwork

Channel Smart | Ecosystem Acceleration

Channel Evolution, Indirect Routes-to-Market, Alternate and Shadow Channels. Yep, the channel landscape gets super complex very rapidly. Navigating your business through that complexity can be daunting. That’s where we come in – we help tech vendors, distributors, and channel firms succeed where others fall short. Subscribe to our bi-monthly pod, hosted by our CEO Janet Schijns, with forward-thinking industry guests, and learn from the best. Janet has built three five-star award-winning channel programs, and she’s here to share nuggets of real-world knowledge. So whether you’re just starting out or looking to retool your existing channel program, the time spent listening to our pod will serve you well. Time to control, alt, and most importantly, compete!

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Channel Smart | Ecosystem Acceleration

Journey into Channel: An MSP Perspective

October 24, 2023 • JS Group • Season 3 • Episode 5

In this latest episode of Channel Smart, we welcome back Janet Schijns, the CEO & Co-Founder of JSG, who sits down for an insightful interview with Steven Karachinsky, the CEO & Co-Founder of ZIRO.

Often, the channel journey is narrated from the perspective of Telecom and Solution Providers. As the newest darling of the MSP world, Steven shares the unique MSP perspective of the channel ecosystem, shedding light on the challenges they face as newcomers, and offering valuable advice to those venturing into the channel landscape:

The Power of Your Professional Network: Steven underscores the critical importance of your professional network in navigating the channel successfully.
No One-Size-Fits-All Solution: He emphasizes that understanding the channel isn't a one-size-fits-all endeavor and dispels the notion of an easy button for success.
Knowing Your Market and Your Partners: Steven provides valuable insights on understanding your target market and aligning your goals with your partners'.
Effective Collaboration with Partner Organizations: Discover how to identify key roles within partner organizations and learn the art of seamless collaboration.

We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website.

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at info@jsgnow.com. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.