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Channel Smart | Ecosystem Acceleration

Channel Evolution, Indirect Routes-to-Market, Alternate and Shadow Channels. Yep, the channel landscape gets super complex very rapidly. Navigating your business through that complexity can be daunting. That’s where we come in – we help tech vendors, distributors, and channel firms succeed where others fall short. Subscribe to our bi-monthly pod, hosted by our CEO Janet Schijns, with forward-thinking industry guests, and learn from the best. Janet has built three five-star award-winning channel programs, and she’s here to share nuggets of real-world knowledge. So whether you’re just starting out or looking to retool your existing channel program, the time spent listening to our pod will serve you well. Time to control, alt, and most importantly, compete!

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Channel Smart | Ecosystem Acceleration

Accelerating Sales at Asponte Technologies

April 30, 2023 • JS Group • Season 3 • Episode 1

The Asponte Technology team joins us for this episode of Channel Smart, and we explore accelerating sales through technology, culture, and data-driven testing. Vlad Kraus, Director of Social Media & Data Analytics at JSG, hosts Duffy Fron, Chief Commercial Officer, and Nick Bomleny, Director of Marketing from Asponte Technology. Barb Goworowski, CMO & COO of JSG, also participate in this conversation.

The episode opens with Nick sharing how, back in 2020, Asponte saw buying and information-gathering patterns of buyers changing. Reviewing data about buying behavior pointed to a need to change how Asponte approached sales. “We started to see how buyers were changing and spending less time with salespeople and more online,” said Nick Bomleny.

At the same time, Asponte Technology was looking at refreshing its entire sales and marketing technology stack, and they also took JSG’s Social Selling course. The social selling course was a catalyst that drove a cultural change. New technology, a culture shift, and a greater focus on data helped accelerate the company’s growth. As you listen to the episode, you’ll hear how this combination led to 600% sales growth and transformed the company.

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