B2B Digital Marketing Trends for 2023 Artwork

Channel Smart | Ecosystem Acceleration

Channel Evolution, Indirect Routes-to-Market, Alternate and Shadow Channels. Yep, the channel landscape gets super complex very rapidly. Navigating your business through that complexity can be daunting. That’s where we come in – we help tech vendors, distributors, and channel firms succeed where others fall short. Subscribe to our bi-monthly pod, hosted by our CEO Janet Schijns, with forward-thinking industry guests, and learn from the best. Janet has built three five-star award-winning channel programs, and she’s here to share nuggets of real-world knowledge. So whether you’re just starting out or looking to retool your existing channel program, the time spent listening to our pod will serve you well. Time to control, alt, and most importantly, compete!

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Channel Smart | Ecosystem Acceleration

B2B Digital Marketing Trends for 2023

December 15, 2022 • JS Group • Season 2 • Episode 9

For this year’s last episode, we discuss the digital marketing trends for 2023. Vlad Krause assumes the role of host and interviews Barb Goworowski, COO/CMO at JS Group, and Paul Yantus, VP of Digital Marketing at JSG. Trends discussed in this podcast include:

Knowing Your Audience
Refining Messaging
Partner Experience
Customer Experience
Short Form Video
Employee Advocacy
Influencers

We hope you enjoy the podcast. Feel free to reach us for booking, feedback, questions, or comments at info@jsgnow.com.

We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website.

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at info@jsgnow.com. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.