The Partner Experience with Meredith Caram Artwork

Channel Smart | Ecosystem Acceleration

Channel Evolution, Indirect Routes-to-Market, Alternate and Shadow Channels. Yep, the channel landscape gets super complex very rapidly. Navigating your business through that complexity can be daunting. That’s where we come in – we help tech vendors, distributors, and channel firms succeed where others fall short. Subscribe to our bi-monthly pod, hosted by our CEO Janet Schijns, with forward-thinking industry guests, and learn from the best. Janet has built three five-star award-winning channel programs, and she’s here to share nuggets of real-world knowledge. So whether you’re just starting out or looking to retool your existing channel program, the time spent listening to our pod will serve you well. Time to control, alt, and most importantly, compete!

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Channel Smart | Ecosystem Acceleration

The Partner Experience with Meredith Caram

November 01, 2022 • JS Group • Season 2 • Episode 6

In this episode of Channel Smart, we’re discussing channel partner experience with our guest is Meredith Caram, Chief Revenue Officer of JS Group. We also talk about how to communicate more effectively with partners and customers.

Our first topic is competitive differentiation and how it impacts the partner relationship. Meredith states that 50% of partners drop vendors from their portfolio because they failed to differentiate. Partners are looking for vendors who are investing in differentiation, activating partners, and looking for feedback.

The conversation discusses important considerations when dealing with partners and what partners are looking for in vendors. The episode touches on the partner experience and various touchpoints where partners and vendors disconnect.

The episode concludes with a brief discussion of technology's role in supporting partners. This touches on marketing automation and partner relationship management solutions.

We hope you enjoy the podcast. Feel free to reach us for booking, feedback, questions, or comments at info@jsgnow.com.

We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website.

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at info@jsgnow.com. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.