The Evolving Channel with Heather Tenuto Artwork

Channel Smart | Ecosystem Acceleration

Channel Evolution, Indirect Routes-to-Market, Alternate and Shadow Channels. Yep, the channel landscape gets super complex very rapidly. Navigating your business through that complexity can be daunting. That’s where we come in – we help tech vendors, distributors, and channel firms succeed where others fall short. Subscribe to our bi-monthly pod, hosted by our CEO Janet Schijns, with forward-thinking industry guests, and learn from the best. Janet has built three five-star award-winning channel programs, and she’s here to share nuggets of real-world knowledge. So whether you’re just starting out or looking to retool your existing channel program, the time spent listening to our pod will serve you well. Time to control, alt, and most importantly, compete!

All Episodes

Channel Smart | Ecosystem Acceleration

The Evolving Channel with Heather Tenuto

October 31, 2022 • JS Group • Season 2 • Episode 5

Janet Schijns is back as the host for our latest episode of Channel Smart. In this episode, we’re discussing how the channel is changing and the emergence of ecosystems. Our guest is Heather Tenuto, Chief Revenue Officer at Zift Solutions.

This episode opens with a discussion of alternate/non-transacting partners. Examples of these types of partners are those that refer the sale or provide value in increasing adoption and retention. Suppliers are taking a step back to consider how their customers want to buy and where the various partners fit in that ecosystem.

The conversation evolves into a discussion about how not all channels are the same and how alternative channels have emerged and created change. This evolving channel has also changed how suppliers use tools to support the channel ecosystem.

The episode concludes with Janet asking Heather what the big change that will happen in 2023 in the channel? Channel leaders will become financial experts because the market demands it. Everyone will need to support their channel initiatives with numbers that show they are working and creating value.

We hope you enjoy the show. Please remember to share it with colleagues and subscribe using your favorite podcast platform (i.e., iTunes, Stitcher, Spotify, Google Podcasts, etc.).

We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website.

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at info@jsgnow.com. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.